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The Real Reason No One Is Buying From Your Website

The initial days of trying to get conversions through your website are awful.

You start running experiments and you can’t seem to find that right flow that will get you sales.

You might start blowing tons of money on ads and marketing. But still not seeing any significant results.

In our experience it’s always because of the same handful of factors.

You Don’t Have Product Market Fit

 

The biggest problem in website conversion will always be finding solid product-market fit.

What is Product-Market Fit?

There’s a couple definitions.

Marc Andreessen defined the term as follows: “Product/market fit means being in a good market with a product that can satisfy that market.”

We don’t like this definition too much. Too broad.

Here’s one we favor.

Product Market fit is the discovery and integration into a market that has a proven and consistent need for a product/service that your start-up has to offer.

And We don’t mean that your website simply gets a lot of views.

You need to find genuine, recurring trends in your actual sales/conversions that you can focus your messaging on.

You Aren’t Building And Establishing Trust

 

Another reason your visitors don’t convert is that they don’t trust you.

A lot of sites show off their product/service and it’s features. But how many actually spend time showing off that their product/service actually works?

Not enough. Spend time closing the deal with trust.

A great direction to start ( like in the picture above) is with customer testimonials.

You will see the return on the the small investment of time.

You Aren’t Conveying Expertise

 

Another last large and common problem in many websites is their inability to convey expertise. Perhaps it’s worth mentioning that it feed backs into the earlier point about trust. (Since it’s through showing that you’re an expert in your niche that you can build tons of trust with your audience.)

Spend time showing off that you’re a leader in your particular field.

Separate yourself from the rest by not only being a vendor of your product/service, but also a source of wisdom and advice for that particular market’s needs.

This fundamental strategy can create a loop that feeds itself over and over again.

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